SEO & SEM

Search Engine Marketing is part of Internet marketing strategy that seeks to promote websites by increasing their visibility in search engine result pages. SEM methods include: search engine optimization (or SEO), paid placement and paid inclusion.

Search engine optimisation is the process by which websites become more appealing to search engines, increasing their visibility to potential visitors. This is done by natural search results. SEO takes into consideration how search engines work and what people are looking for on World Wide Web.

Apart from natural or organic results provided by SEO services, SEM contains also paid campaigns such as PPC (pay-per-click) or CPC (cost-per-click) offered by Google AdWords, Bing or Yahoo Sponsored Search, AdSense or other affiliate programs. SEM strategy can also consist of marketing activities over web portals and websites via advertisements like banners, pop-ups, etc.

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WEB 2.0 & SOCIAL MEDIA

To increase you web presence and to enhance your success on Web, you must activelly interact with your web visitors so they return repeatedly. We help you integrate Web 2.0 elements for improved usability, increased conversions and greater customer interaction. These Web 2.0 tools include, but are by no limited to: blogs, RSS, social networking tools and applications, wikis.

For businesses, Social Media represents a marketing opportunity that goes beyond the traditional middleman and connects companies directly with customers.

Social Media Marketing means using social media platforms and online communities for marketing, public relations and customer service.

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